33 Tri Tri
Anti-cellulite cosmetics
Task
The task for the agency is to create a brand
(title, logo, brand book, design of media pages)
Work on the product
- Audit
- digital strategy
- positioning for a specific market
- development of identity
- site development
- consulting in business processes
Solution
In the market of body care products, Korean cosmetics have a high credibility factor, as they are considered quite effective at a low cost.

Having studied the composition and ingredients of the anti-cellulite product line of the Korean manufacturer, the founders of the future company TRI TRI realized that it was possible to create a local analogue with its own advantages.

In order to create this brand, we have studied the leaders of the Korean market in this niche and created a “Korean-orientated” visualization so as to increase the credibility of the new brand.
Three as a call to action
In addition, we decided to come up with a name that would be easy to read, sound clearly and understandable to European users.

So that is how the name was found, which literally means the action during the anti-cellulite procedure (let's rub).
Result
To launch the brand, the character “A funny butt” was created and the legend of the brand is based on the life adventures and daily routine of this character.
A butt represents a collective image of women's problems and the bigger it gets, the more it needs TRI TRI

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