Merry Pumpkin's
Highly effective household chemicals
About
The Merry Pumpkins brand is a line of highly effective household chemicals, designed specially for the US market.
Nanny-witch
Our Merry Pumpkins, in tune with a heroine of the fairy tales of an English writer Pamela Travers, is the same nanny-magician who will help with putting things in order here and there!

Therefore, in the design of the corporate identity - cute images, in the spirit of the early works of Disney and the famous Campbell's.
Task
- strategy launch
- brand creation (name, logo, brand book, design of media pages)
Solution
The visual style of Merry Pumpkins is based on the elements that form a character and philosophy of the brand: care and professional involvement.

We used a retro style of early American poster graphics to give the brand authenticity.

To feel like “that is made like in the past!”, with a clear conscience! Following the vintage style, we painted the elements of our brand in slightly worn, soft noble colors.
Results
The character of our brand is kind and hardworking.
Depending on the product line our Pumpkin also has different tasks - to wipe the windows, to clean the carpets from wool, and not to forget to rub the bathroom to a shine!

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