strong Belgian beer
Belvo - strong Belgian beer: 8.5% alc. It is created in the spirit of that unique Belgian beer with a strong character. His recipe uses 3 hops.
A task for the agency
– strategy launch
– brand creation (name, logo, brand book, design of media services)
– Label creation
– To find an idea that tells the story of this beer (e.g. a glass or a label)
– To present an original glass
The personification of abbey Belgian beer is a monk.

The main competitors are Chouffe, Cuvée des Troll, branded with mythical characters (gnomes and trolls). Owing to this, a spirit of fantastic fun and cesseless celebration is made.

Based on these two ideas, the image of a monk with the tail and paws of a dragon is created. The style of the image refers the consumer to the graphics of the Middle Ages.

We have studied the style of painting, color palettes, materials and presentation ways of 500 years ago and applied it to the label.
The project is currently in progress ...

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