Belvo
strong Belgian beer
About
Belvo - strong Belgian beer: 8.5% alc. It is created in the spirit of that unique Belgian beer with a strong character. His recipe uses 3 hops.
Task
A task for the agency
– strategy launch
– brand creation (name, logo, brand book, design of media services)
– Label creation
– To find an idea that tells the story of this beer (e.g. a glass or a label)
– To present an original glass
Solution
The personification of abbey Belgian beer is a monk.

The main competitors are Chouffe, Cuvée des Troll, branded with mythical characters (gnomes and trolls). Owing to this, a spirit of fantastic fun and cesseless celebration is made.

Based on these two ideas, the image of a monk with the tail and paws of a dragon is created. The style of the image refers the consumer to the graphics of the Middle Ages.

We have studied the style of painting, color palettes, materials and presentation ways of 500 years ago and applied it to the label.
Results
The project is currently in progress ...

View other works

Office
Contacts
wanna start?
Shevchenko 25 str, Dnipro,
49044, Ukraine
Artherstrasse 6, Zug, ZUG,
6300, Switzerland
newbiz@schwarzest.com
CH: +41 79 655 56 74
FR: +33 7 68 06 66 76
UA: +380 98 100 10 02
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