Blonde Du Lac
The Swiss beer that has always been here
Task
We have been asked to develop the brand identity.
The label should be well understood in the Swiss market with a strong local Swiss identity (where the beer is produced).

This beer should look like it has always been here – it’s not a new beer, it’s a traditional local Swiss beer.
Solution
We conducted a research of vintage Swiss posters because this country has a very specific style, different from the rest of Europe. For instance, the Swiss flag can only be used for Swiss made products.

We also decided not to use photocells, but "flat" vintage graphics in the design of the label, poster and website.
Result
The main task is achieved: the brand is perceived as long-standing and the label conveys the impression of good quality Swiss product.

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Contacts
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Shevchenko 25 str, Dnipro,
49044, Ukraine
Artherstrasse 6, Zug, ZUG,
6300, Switzerland
newbiz@schwarzest.com
CH: +41 79 655 56 74
FR: +33 7 68 06 66 76
UA: +380 98 100 10 02
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