We have been asked to develop the brand identity. The label should be well understood in the Swiss market with a strong local Swiss identity (where the beer is produced).
This beer should look like it has always been here – it’s not a new beer, it’s a traditional local Swiss beer.
We conducted a research of vintage Swiss posters because this country has a very specific style, different from the rest of Europe. For instance, the Swiss flag can only be used for Swiss made products.
We also decided not to use photocells, but "flat" vintage graphics in the design of the label, poster and website.
The main task is achieved: the brand is perceived as long-standing and the label conveys the impression of good quality Swiss product.