The ABM Technology Corporation launched in Dnipro its new dental implant product Bauers Implants.
"Swiss quality for the Ukrainian market" and "Innovative solutions in the world of implantology" is explained by the fact that in Ukraine the cost of a product is cheaper than in Europe and there are no customs clearance and import fees. Although the production itself is really modern and advanced.
To announce through social networks a new product for implantologists - dentists.
A separated targeting for “implantologist dentists” simply doesn't exist, but the product is not interesting for usual dentists.
Patients who are also not the target audience reacted to the advertisement.
It is a new and non-credible product.
The target audience is highly qualified people and the level of expertise should be as high as possible.
Fixed an issue with filtering non-targeted audiences in advertising using a badge in the lead-form and on the "Are you an implantologist?" / “For dentists - implantologists only”.
As for PR campaign we offered tours of the factory.
We have attracted opinion leaders on this niche and organized events with them, including educational ones, on the premises of the factory.
Our job was to secure the applications and present them in a correct way.
In total, we attracted around 500 targeted leads at an average cost of $3.
We decided to show the product and its components using design and 3D visualizations.
Social networks are made in the same style.
We made video reviews of the new modern production and manufacturing process.